SEO – what does it actually do?
Many freelancers have a website – and still almost no visitors. What’s going on? Often the missing piece is SEO. SEO means "search engine optimization" – sounds technical, but it's often easier than you think.
1. Visibility exactly when searched for
A website is like a store – but on the internet. But what if nobody walks by? SEO makes sure your page shows up on Google when someone searches exactly for what you offer – for example “massage practice Zurich” or “nutritional advice for migraines”. Without SEO, your page often remains invisible – no matter how beautiful it is.
2. Trust through presence
People google before they buy or book. Showing up on page 1 of Google automatically makes you seem more trustworthy and professional. That’s not just because of Google – but because many users think: “If it’s at the top, it must be good.” So SEO is not just technical – it's also a digital proof of trust.
3. Sustainability instead of advertising
Ads cost money – and as soon as you stop paying, the effect stops. SEO is long-term: a well-written, optimized text can bring visitors for years, without constant spending. That’s a real advantage for small businesses.
4. No tricks – just clarity
In the past, many tried to trick Google. Today that no longer works – thankfully. SEO now means: clear language relevant content Honest information You write for people, not machines. Google recognizes if content is truly helpful – and rewards it.
Conclusion
SEO isn’t magic. But it’s a vital step to be found online – by the right people at the right time. You don’t need technical know-how, a marketing degree or fear of jargon.
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